MICHAEL JORGENSEN

RESUME | PORTFOLIO | CONTACT

President & Founder

1/2021 - Present

• Following furlough and subsequent unemployment from previous company due to COVID-19 pandemic, founded own independent public relations firm focusing on comprehensive communications strategies and implementation for over 30 clients

• Overall project strategy, management, and execution for all clients, including extensive public relations campaigns, partnerships, talent relations and influencer engagement, stakeholder and executive communications, social media strategy and implementation, and website maintenance

• Spearhead strategic local, multi-region, and international communications campaigns against tight deadlines, fostering strong relationships with media contacts in each market, and managing overall budgets

• Solicit and secure marketing and advertising partnerships for clients, integrating them with publicity and social media campaigns

• Maintain expertise in media, industry, and global trends, personally tailoring communications, publicity, and social media strategies for each client to ensure relevance and maximum exposure in the fast-paced news cycle

• Captain external and internal messaging for each client, including press releases, media advisories, memos, Do’s and Don’t’s, talking points, bios, fact sheets, speech writing, overall strategy plans, and press kits

Account Executive

1/2016 - 8/2018

• Upon merger, became liaison to larger DKC firm for Broadway, leading teams on 5-8 concurrent clients

• Lead development and execution of press conferences and junkets, events, and red carpets, regularly consisting of 10-30 international, national, local, and trade media

• Manage and oversee publicity budgets for each project, coordinating with upper management

• Ideate, manage, and implement opening night activities, including red carpet/step-and-repeat, press line, party logistics, celebrity/influencer outreach, security walkthroughs, and formulate review pull quotes

• Relocated to San Francisco for 3 months to stabilize and oversee PR launch of a flagship client’s re-opening

• Cultivate, establish, and maintain working relationships with external vendors including photographers, videographers, fashion and beauty stylists, event production companies, and printers

• Write, edit, and proof-read press releases, circulating for approvals, before sending to 875+ media contacts locally, nationally, and internationally. Approximately 5-7 press releases worked on/sent per week

• Orchestrate & execute high profile nightly dedication series featuring A-List celebrities, writers, and politicians

• Additional Clients: Ambassador Theatre Group North America, Broadway’s Hudson Theatre and Lyric Theatre, Boston’s Emerson Colonial Theatre, Eclipsed starring Lupita Nyong’o, Jimmy Buffett’s musical Escape to Margaritaville, Steve Martin and Edie Brickell’s musical Bright Star, Sunday in the Park with George starring Jake Gyllenhaal, others

Junior Account Manager

1/2013 - 12/2015

• Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plans

• Lead publicity team for all off-Broadway shows, assisting on Broadway and nonprofit clients; 4-6 concurrently

• Coordinate annual Obie Awards, including talent, programming, press, red carpet, and winner’s circle

• Facilitate press launch for TodayTix app, incl. regional/international expansions and financial announcements

• Secure strategic office-wide partnership with Foreign Press Association, expanding reach for all clients

• Craft, edit, and distribute 2-5 press releases per week, to 875+ international, national, local, and trade media

• Design party/opening night invitations and step-and-repeats, and touch-up/edit photos

• Additional Clients: American Theatre Wing, Bono/U2’s musical SPIDER-MAN Turn Off The Dark, Fuerza Bruta Wayra, New York Stage & Film, It’s Only a Play, more

Press Associate

6/2012 - 1/2013

• Proven track record of securing press hits in major newspapers, tv programs, online sites, and magazines

• Organize and implement street renamings with the City of New York for multiple Broadway productions

• Oversee video b-roll team and official photographers for each project, navigating approval process and selecting final press visuals

• Manage interns, including job opportunity posting, selection, training, and overseeing day-to-day duties

• Additional Clients: Blue Man Group, Clybourne Park (Tony Award, Best Play), MCC Theater, Bucks County Playhouse, others

Press Intern

1/2011 - 5/2012

• Research and secure 3rd-party video monitoring service vendor; create press/media clippings for clients

• Cultivate company’s digital profile including website and social media content

• Assist team leaders on Broadway, off-Broadway, and nonprofit clients; proof-read and send all press releases

Boston College

Bachelor of Arts, Theatre Arts, 2009

Chestnut Hill, Massachusetts

*incl. semester at LAMDA, London

Royal Conservatoire of Scotland

Master of Arts, Classical & Contemporary Text (Acting), with Merit, 2010

Glasgow, Scotland

*incl. semester at Shakespeare’s Globe, London